Battle for the Beetle - Volkswagen History The untold story of the post-war battle for Adolf Hitler's giant Volkswagen factory and the Porsche-designed car that became an icon for generations around the globe. The Volkswagen was the showpiece of the achievements of Adolf Hitler's Third Reich. Backed by the Führer himself, it struck fear into the hearts of all who owned and managed Europe's car industry. Designed to "out-Ford Ford", the Beetle would dwarf their efforts with its low price and high production.