European automotive parts, expertise, and service since 2007
Sierra Madre Collection supplies Porsche, BMW, Mercedes-Benz and other European automotive parts to enthusiasts, restoration shops, repair facilities and dealers around the world.What started in a Los Angeles garage in 2007 has grown into a dedicated automotive parts company with an extensive inventory, experienced specialists, in-house product development and a 15,500+ sq. ft. showroom, warehouse and headquarters. We ship thousands of orders every month all over the world!
Our Story: From a garage in 2007 to great customers around the world!
Sierra Madre Collection was founded by Jorge Perez in 2007 while working on his own Porsche restorations.
What began as a search for quality, difficult-to-find restoration parts grew into a business dedicated to making it easier for enthusiasts and professionals to find the parts they need.
As demand grew, Sierra Madre Collection expanded its inventory, team and facilities. In 2014, the company opened a dedicated fulfillment center, and in 2018 moved its showroom, warehouse and offices into its current Eagle Rock, Los Angeles headquarters.
Today, Sierra Madre Collection continues to expand beyond its Porsche roots, offering a growing selection of parts for BMW, Mercedes-Benz and other European marques.
We don't just sell parts. We help keep European cars on the road
Our inventory includes genuine, OEM, aftermarket and reproduction components spanning restoration, maintenance, repair and upgrades.
And when important parts become unavailable, we don't necessarily stop there. Sierra Madre Collection has developed and manufactured hundreds of replacement parts and works with specialized manufacturers in Germany and elsewhere in Europe to bring difficult-to-source components back to market.
Why customers choose Sierra Madre Collection
Established Since 2007
Two decades serving enthusiasts and automotive professionals.
Thousands of European Auto Parts
Porsche, BMW, Mercedes-Benz and a growing European catalog.
Worldwide Shipping
Serving customers and shops around the world.
Los Angeles Headquarters
Showroom, offices and warehouse together in Eagle Rock.
Parts Expertise
A team with specialists in classic Porsche parts, purchasing, quality, sales and customer support.
Products We Help Create
SMC develops replacement parts when important components are no longer readily available.
Meet the Sierra Madre Collection Team
Behind Sierra Madre Collection is a team of automotive enthusiasts, parts specialists, purchasing experts, customer support professionals and ecommerce staff who help customers find the right parts and keep their projects moving.

Jorge Perez
Jorge@SierraMadreCollection.com
Instagram: @jp.porsche
President & Founder

Jenna Bertocci
Jenna@SierraMadreCollection.com
Instagram: @jennabertocci
Vice President of Sales & Marketing

Mike McConnell
Mike@SierraMadreCollection.com
Inventory & Quality Manager

Jessica Andrade
Jessica@SierraMadreCollection.com
Customer Support Manager

Christina Martin-Perez
Christina@SierraMadreCollection.com
HR & Accounting Manager

Per Schroeder
Per@SierraMadreCollection.com
Purchasing Manager
Sales Team

Chris Ashworth
Chris@SierraMadreCollection.com
Sales Representative

Greg Gustafson
Greg@SierraMadreCollection.com
Classic Porsche Parts Expert

Eric Williams
Eric@SierraMadreCollection.com
Design, Car Storage & Social Media

Enrique Nava
Enrique@SierraMadreCollection.com
Sales Representative

Harry Zuk
Harry@SierraMadreCollection.com
Sales & Brand Management
Administrative Team

Alicia Onate
Alicia@SierraMadreCollection.com
Accounting Assistant

Bobbie Rabago
Bobbie@SierraMadreCollection.com
Customer Service

Anais Ton
Anais@SierraMadreCollection.com
E-commerce Support
Specialty Services

Norm Offstein
Norm@SierraMadreCollection.com
Key By Code Program
We're car people too
Sierra Madre Collection has grown alongside the enthusiast community that made the company possible.
From our Los Angeles showroom to our many automotive events and open houses, we're proud to bring owners, builders and enthusiasts together — not simply ship boxes from a warehouse.
A message from our founder
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“I started Sierra Madre Collection in 2007 while working on my own Porsche restorations. Since then, we've had the privilege of helping enthusiasts and professionals around the world complete restorations, maintain their cars and keep them on the road. I'm incredibly proud of the team we've built and excited about where Sierra Madre Collection is going next.” Sincerely, |

